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    Marketing Management Study Set 7
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    Exam 4: Conducting Marketing Research
  5. Question
    A Tachistoscope Flashes an Ad to a Subject with an Exposure
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A Tachistoscope Flashes an Ad to a Subject with an Exposure

Question 7

Question 7

True/False

A tachistoscope flashes an ad to a subject with an exposure interval that may range from less than one hundredth of a second to several seconds and asks the respondent to describe what s/he recalls.

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