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    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
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    What Are the Various Steps a Company Can Take to Improve
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What Are the Various Steps a Company Can Take to Improve

Question 34

Question 34

Essay

What are the various steps a company can take to improve the quality of its marketing intelligence function?

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The steps are:
1. a company can train an...

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