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    Marketing Management Study Set 7
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    Exam 3: Collecting Information and Forecasting Demand
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    The Distance Between the Market Minimum and the Market Potential
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The Distance Between the Market Minimum and the Market Potential

Question 82

Question 82

Multiple Choice

The distance between the market minimum and the market potential shows the overall ________.


A) marketing sensitivity of demand
B) market share of the firm
C) market forecast of the firm
D) product-penetration percentage
E) sales quota

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