As a Business Practice, Broadening Involves ________

Multiple Choice

As a business practice, broadening involves ________.

A) acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope
B) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
C) buying more goods and services from outside domestic or foreign vendors
D) appointing teams to manage customer-value-building processes and break down walls between departments
E) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions