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    Marketing Management Study Set 7
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    Exam 23: Managing a Holistic Marketing Organization for the Long Run
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    Social Marketing Programs Designed to Discourage Cigarette Smoking or Excessive
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Social Marketing Programs Designed to Discourage Cigarette Smoking or Excessive

Question 3

Question 3

Multiple Choice

Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________ campaigns.


A) cognitive
B) active
C) behavioral
D) value
E) normative

Correct Answer:

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