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    Marketing Management Study Set 7
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    Exam 23: Managing a Holistic Marketing Organization for the Long Run
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    Marketing Effectiveness Rating Instruments and Marketing Audits Are Approaches to ________
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Marketing Effectiveness Rating Instruments and Marketing Audits Are Approaches to ________

Question 60

Question 60

Multiple Choice

Marketing effectiveness rating instruments and marketing audits are approaches to ________ control.


A) annual-plan
B) profitability
C) efficiency
D) strategic
E) statistical

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