A ________ Is a Comprehensive, Systematic, Independent, and Periodic Examination

Multiple Choice

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

A) marketing plan
B) test market
C) marketing audit
D) market-based scorecard analysis
E) marketing metric