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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    How Did the Obama Campaign Use Direct Marketing During the 2012
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How Did the Obama Campaign Use Direct Marketing During the 2012

Question 94

Question 94

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How did the Obama campaign use direct marketing during the 2012 election?

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Much of the $690 million raised online b...

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