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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    Which of the Following Is Most Likely to Use Database
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Which of the Following Is Most Likely to Use Database

Question 28

Question 28

Multiple Choice

Which of the following is most likely to use database marketing?


A) an airline
B) a candy bar manufacturer
C) a fast-food chain
D) a toothpaste manufacturer
E) a hairstylist

Correct Answer:

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