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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    To Manage Costs, Most Companies Are Choosing a Leveraged Sales
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To Manage Costs, Most Companies Are Choosing a Leveraged Sales

Question 146

Question 146

True/False

To manage costs, most companies are choosing a leveraged sales force that focuses reps on selling the company's more complex and customized products to large accounts and uses inside salespeople and online ordering for low-end selling.

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