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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
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    When Tough Mudder Launched in 2010, It Spent Its Entire
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When Tough Mudder Launched in 2010, It Spent Its Entire

Question 78

Question 78

True/False

When Tough Mudder launched in 2010, it spent its entire $8,000 communication budget on mobile advertising, which generated plenty of word of mouth.

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