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  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Advertising Aims to Create Liking, Preference, Conviction, and Purchase
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________ Advertising Aims to Create Liking, Preference, Conviction, and Purchase

Question 52

Question 52

Multiple Choice

________ advertising aims to create liking, preference, conviction, and purchase of a product or service.


A) Corporate
B) Reminder
C) Persuasive
D) Reinforcement
E) Informational

Correct Answer:

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