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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Is Finding the Most Cost-Effective Media to Deliver the Desired
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________ Is Finding the Most Cost-Effective Media to Deliver the Desired

Question 32

Question 32

Multiple Choice

________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.


A) Media scheduling
B) Content analysis
C) Media selection
D) Communication design
E) Copy testing

Correct Answer:

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