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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using Television
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Which of the Following Is a Disadvantage of Using Television

Question 95

Question 95

Multiple Choice

Which of the following is a disadvantage of using television as an advertising medium?


A) high absolute cost
B) low audience attention
C) lack of reach among audience
D) high audience selectivity
E) absence of clutter

Correct Answer:

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