Once Starbucks Established Its Presence in Thousands of Cities Internationally

Multiple Choice

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate