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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
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    An Environmental Threat Is a Challenge Posed by an Unfavorable
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An Environmental Threat Is a Challenge Posed by an Unfavorable

Question 51

Question 51

True/False

An environmental threat is a challenge posed by an unfavorable trend or development that, in the absence of defensive marketing action, would lead to lower sales or profit.

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