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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
  5. Question
    A Written Document That Summarizes What the Marketer Has Learned
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A Written Document That Summarizes What the Marketer Has Learned

Question 63

Question 63

True/False

A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives is called a vision statement.

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