Multiple Choice
________ refers to the means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they sell.
A) Human resource development
B) Marketing communications
C) Financial management
D) Operations management
E) Planning
Correct Answer:
Verified
Correct Answer:
Verified
Q137: Creative strategies refer to the _.<br>A) way
Q138: Which of the following benefits is offered
Q139: An ad agency has landed an account
Q140: Advertising and publicity tools play the most
Q141: _ is one of the sources of
Q143: What are the major characteristics of sales
Q144: Which of the following marketing communications tools
Q145: Briefly describe "brand awareness" as an objective
Q146: Which of the following is NOT true
Q147: Which of the following is the marketing