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    Exam 19: Designing and Managing Integrated Marketing Communications
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    The Pervasive Nature of Advanced Communications Technologies, Such as the Internet
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The Pervasive Nature of Advanced Communications Technologies, Such as the Internet

Question 117

Question 117

True/False

The pervasive nature of advanced communications technologies, such as the Internet, has resulted in greater exposure of customers to advertising content than it was in the 1960s.

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