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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
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    Which of the Following Marketing Communications Tools Is Most Effective
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Which of the Following Marketing Communications Tools Is Most Effective

Question 94

Question 94

Multiple Choice

Which of the following marketing communications tools is most effective at the later stages of the buying process?


A) personal selling
B) public relations
C) advertising
D) sales promotions
E) direct marketing

Correct Answer:

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