Multiple Choice
Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?
A) personal selling
B) sales promotion
C) interactive marketing
D) direct marketing
E) events and experiences
Correct Answer:
Verified
Correct Answer:
Verified
Q106: Which of the following marketing communications tools
Q107: Marketing communications allow companies to link their
Q108: In general, personal selling is used more
Q109: One-sided presentations that praise a product are
Q110: Gravity is a company that markets customized
Q112: Public relations is incapable of reaching prospects
Q113: If messages are too conflicting, audiences will
Q115: The marketing communications objective of "brand attitude"
Q116: Marketing communications in almost every medium and
Q151: Which of the following is an example