LCH Is a Leading Electronics Company That Produces and Markets

Multiple Choice

LCH is a leading electronics company that produces and markets its own brand of desktop and laptop computers, for both individual consumers and businesses. During the planning process, LCH conducts a ________, which profiles all interactions customers in the target market may have with LCH, its computers, and its services.

A) sales promotion
B) brand association
C) brand contact
D) response hierarchy model
E) communication audit