Multiple Choice
Personal influence in marketing communications carries great weight when the ________.
A) product being marketed is a convenience item
B) purchase of the product is considered to be safe and risk-free
C) product suggests something about the user's status or taste
D) product being marketed is purchased on a frequent basis
E) product or service in questions is used without being recommended by others
Correct Answer:
Verified
Correct Answer:
Verified
Q29: LCH is a leading electronics company that
Q30: Which of the following statements is true
Q31: Luke is considering the various options available
Q32: Marketers can set communications objectives at any
Q33: The principle of congruity implies that communicators
Q35: One of the possible objectives of marketing
Q36: Marketing communication strategy can be decided by
Q37: Gabrielle is the chief marketing officer of
Q38: Which method for establishing the total marketing
Q39: What is the role of advertising as