menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 19: Designing and Managing Integrated Marketing Communications
  5. Question
    Motivational or "Borrowed Interest" Devices - Such as the Presence
Solved

Motivational or "Borrowed Interest" Devices - Such as the Presence

Question 100

Question 100

True/False

Motivational or "borrowed interest" devices - such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals - are often employed to attract attention and raise involvement with an ad.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q95: The most effective communications mix tool at

Q96: Advertising allows the buyer to receive and

Q97: Stacey wants to use a highly relevant,

Q98: What are the characteristics of an ideal

Q99: Which of the following elements of the

Q101: What is integrated marketing communications? What is

Q102: What are the steps involved in developing

Q103: Marketing communications budgets tend to be higher

Q104: How is coordination of media achieved through

Q105: Which of the following is an example

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines