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Reynold's Is a Grocery Chain That Has Always Catered to Mid-Market

Question 74

Multiple Choice

Reynold's is a grocery chain that has always catered to mid-market customers. However, the owner, Mal, has noticed that an influx of new residents are buying mostly the lower-cost and discounted products. To attract customers, Mal decides to make a gradual switch to the discount store format, but to do this, he will have to cut costs wherever possible. Which of the following types of services should Mal avoid in order to lower costs?


A) limited service
B) self-selection
C) full-service
D) self-service
E) limited-selection

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