Multiple Choice
Which of the following is true for distributor brands?
A) They sell at higher volumes than national brands and are also known as generics.
B) They are usually sold at higher prices than national brands because production costs are higher.
C) They are always of better quality than national brands as production is strictly monitored.
D) Distributor brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure.
E) Advertising and sales promotion costs for distributor brands are much higher than those for national brands.
Correct Answer:

Verified
Correct Answer:
Verified
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