In Addition to Its Store Brands and Nationally Well-Known Brands

Multiple Choice

In addition to its store brands and nationally well-known brands of detergents, Reynold's also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

A) common carriers
B) shills
C) generics
D) private labels
E) marques