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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Companies Should First Think About the Target Market and Then
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Companies Should First Think About the Target Market and Then

Question 18

Question 18

Multiple Choice

Companies should first think about the target market and then design the supply chain backward from that point. This strategy is called ________ planning.


A) demand chain
B) resource
C) external channel
D) materials
E) strategic business

Correct Answer:

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