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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Which of the Following Terms Refers to Add-On Services Such
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Which of the Following Terms Refers to Add-On Services Such

Question 29

Question 29

Multiple Choice

Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?


A) service backup
B) product accessories
C) external products
D) product variety
E) service extensions

Correct Answer:

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