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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Which of the Following Allows a Firm to Maintain Control
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Which of the Following Allows a Firm to Maintain Control

Question 140

Question 140

Multiple Choice

Which of the following allows a firm to maintain control over service level and obtain more dedicated and knowledgeable selling?


A) selective distribution
B) intensive distribution
C) push strategy
D) exclusive distribution
E) pull strategy

Correct Answer:

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