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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
  5. Question
    Channel Power Is the Ability to Alter Channel Members' Behavior
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Channel Power Is the Ability to Alter Channel Members' Behavior

Question 36

Question 36

True/False

Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

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