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When Estee Lauder Set Up a Web Site to Sell

Question 65

Multiple Choice

When Estee Lauder set up a Web site to sell its Clinique and Bobbi Brown brands, Dayton Hudson reduced space for Estee Lauder products in its department stores in response to the ________ conflict.


A) horizontal channel
B) multichannel
C) vertical channel
D) grid channel
E) end-customer

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