Multiple Choice
If a producer wants to achieve rapid market penetration through a low-price policy, while a dealer wants to work with high margins to pursue short-run profitability, the source of the channel conflict is ________.
A) unclear roles and rights
B) goal incompatibility
C) differences in perception
D) intermediaries' dependence on the manufacturer
E) strategic justification
Correct Answer:
Verified
Correct Answer:
Verified
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