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Many Consumers Are Willing to Pay $100 for a Perfume

Question 20

Multiple Choice

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?


A) going-rate pricing
B) image pricing
C) market-skimming pricing
D) target pricing
E) markup pricing

Correct Answer:

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