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    Marketing Management Study Set 7
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    Exam 16: Developing Pricing Strategies and Programs
  5. Question
    In ________ Pricing, the Firm Bases Its Price Largely on Competitor's
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In ________ Pricing, the Firm Bases Its Price Largely on Competitor's

Question 108

Question 108

Multiple Choice

In ________ pricing, the firm bases its price largely on competitor's prices.


A) going-rate
B) auction-type
C) markup
D) target-return
E) perceived-value

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