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When Coca-Cola Carries a Different Price Depending on Whether the Consumer

Question 87

Multiple Choice

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.


A) product-form
B) loss-leader
C) special event
D) channel
E) location

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