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    Exam 16: Developing Pricing Strategies and Programs
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    When a Movie Theater Charges a Lower Ticket Fee for Children
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When a Movie Theater Charges a Lower Ticket Fee for Children

Question 52

Question 52

Multiple Choice

When a movie theater charges a lower ticket fee for children and senior citizens, it is engaging in ________ pricing.


A) product-form
B) image
C) customer-segment
D) location
E) time

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