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    Exam 16: Developing Pricing Strategies and Programs
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    When PepsiCo Sold Its Cola Syrup to Russia for Rubles
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When PepsiCo Sold Its Cola Syrup to Russia for Rubles

Question 95

Question 95

True/False

When PepsiCo sold its cola syrup to Russia for rubles and agreed to buy Russian vodka at a certain rate for sale in the United States, it was engaged in the form of countertrade known as an offset.

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