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It Has Been Observed That Most New Products Have Shorter

Question 57

Multiple Choice

It has been observed that most new products have shorter product life cycles. What is the reason for this?


A) Most new products do not use technology.
B) Most new products are not backed by a marketable idea.
C) New products do not get adequate management support.
D) Social and governmental constraints lead to this failure.
E) Rivals quickly copy products that are successful.

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