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    Marketing Management Study Set 7
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    Exam 15: Introducing New Market Offerings
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    A(n) ________ Is a Possible Product the Company Might Offer
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A(n) ________ Is a Possible Product the Company Might Offer

Question 97

Question 97

Multiple Choice

A(n) ________ is a possible product the company might offer to the market.


A) test brand
B) alpha product
C) beta version product
D) product idea
E) product concept

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