Multiple Choice
Which of the following is the mental step in the consumer-adoption process where the customer starts considering whether to try an innovation?
A) adoption
B) trial
C) awareness
D) evaluation
E) interest
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q121: What is crowdsourcing?
Q122: In response to a short-term oversupply of
Q123: Tosho Electronics, a leading Japanese, electronic manufacturer
Q124: Which of the following is most closely
Q125: Jason is a technology enthusiast who is
Q127: A business analysis is typically performed after
Q128: A business analysis is performed mainly to
Q129: Modular function deployment methodology takes the list
Q130: Five characteristics influence the rate of adoption
Q131: Companies that fail to develop new products