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    Marketing Management Study Set 7
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    Exam 14: Designing and Managing Services
  5. Question
    Services High in ________ Qualities Are Those Services That Have
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Services High in ________ Qualities Are Those Services That Have

Question 95

Question 95

Multiple Choice

Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.


A) trial
B) search
C) experience
D) privacy
E) credence

Correct Answer:

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