Multiple Choice
Often, a service problem arises from a customer's lack of understanding or ineptitude. Which of the following can help to minimize customer failures?
A) giving customers exclusive primary service packages
B) redesigning processes to simplify service encounters
C) using differential pricing and shared services
D) minimizing service intangibility
E) working with more customers at the same time
Correct Answer:

Verified
Correct Answer:
Verified
Q53: Marketing excellence with services requires excellence in
Q54: The highest-ranking companies in a 2013 Forrester
Q55: Unlike physical products, services cannot be seen,
Q56: Charles Schwab's best customers are instantly directed
Q57: Traditionally, customers have had three specific worries
Q59: A service results in ownership on the
Q60: _ marketing describes the employees' skill in
Q61: Fingerpainted organizes art camps and craft activities
Q62: Importance-performance analysis rates the various elements of
Q63: When Johnson Controls reached beyond its climate