Multiple Choice
It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________ good.
A) impulse
B) specialty
C) homogeneous shopping
D) emergency
E) heterogeneous shopping
Correct Answer:

Verified
Correct Answer:
Verified
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