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When Mercedes Successfully Introduced Its C-Class Cars at $30,000 Without

Question 29

Multiple Choice

When Mercedes successfully introduced its C-Class cars at $30,000 without injuring its ability to sell other Mercedes cars for $100,000, it was an example of a successful ________.


A) two-way stretch
B) line pruning
C) down-market stretch
D) up-market stretch
E) choice reduction

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