Multiple Choice
Sony is an unusual market leader. It gives its customers new products that they have never asked for (e.g., Walkmans, VCRs, video cameras, CDs) . This makes Sony a(n) ________ firm.
A) market-driven
B) market-driving
C) operations-driven
D) vision-driven
E) virtually-driven
Correct Answer:

Verified
Correct Answer:
Verified
Q59: Growth strategies are "either/or" propositions; a focus
Q60: Benz & Frendz Corp., a manufacturer of
Q61: How can a firm choose a specific
Q62: A(n) _ marketer discovers solutions customers did
Q63: A dance school in the Bronx teaches
Q65: One way to increase the frequency of
Q66: A market-penetration strategy is one where a
Q67: Market challengers are companies that attack the
Q68: In a pure _ attack, the attacker
Q69: Bic's Wite-out phased out unprofitable outlets and