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    Exam 12: Addressing Competition and Driving Growth
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    Market ________ Generally Have a Smaller Market Share Than Other
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Market ________ Generally Have a Smaller Market Share Than Other

Question 130

Question 130

Multiple Choice

Market ________ generally have a smaller market share than other players and they are willing to maintain their share and not rock the boat.


A) challengers
B) leaders
C) nichers
D) rivals
E) followers

Correct Answer:

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