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Pepsodent Launched a New Product That Could Whiten Teeth, Fight

Question 21

Multiple Choice

Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.


A) frontal
B) flank
C) guerrilla
D) encirclement
E) bypass

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