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Tasteeos, Fruit Rings, and Corn Flakes Sell for Nearly $1

Question 102

Multiple Choice

Tasteeos, Fruit Rings, and Corn Flakes sell for nearly $1 a box less than leading cereal brands. Which market follower strategy is being employed by the cereal manufacturer?


A) counterfeiter
B) cloner
C) imitator
D) adapter
E) reverse innovator

Correct Answer:

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