Multiple Choice
The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?
A) end-user specialist
B) vertical-level specialist
C) customer-size specialist
D) specific-customer specialist
E) quality-price specialist
Correct Answer:
Verified
Correct Answer:
Verified
Q32: For a market challenger, attacking _ is
Q33: As a market follower, the _ may
Q34: Attacking the market leader proves successful and
Q35: To satisfy customers, a(n) _ marketer finds
Q36: Trendz Inc. is a leading brand of
Q38: If Microsoft announces plans for a new-product
Q39: As a market-follower strategy, a counterfeiter emulates
Q40: Redo is a market follower in the
Q41: Which three groups of marketers help satisfy
Q42: Position defense means occupying the most desirable